Advancements Video

Aug 23, 2021

Etheric Networks was featured on the cable series “Advancements” hosted by Ted Danson. Here’s the full clip about the company’s mission to bring internet to underserved communities in California. Speaking are Freny Cooper (COO, Monterey Bay Economic Partnership), Laura Schaub (Communications Director, Etheric Networks), Andrew Brickweg (Government Outreach Director, Etheric Networks) and Alexander Hagen, (CEO and Founder Etheric Networks).

 

Full Transcript

Narrator: Today, the internet has become unavoidable in our daily lives. From education to online shopping to running basic business operations, the internet provides us with the information and knowledge required for modern living.

Alexander Hagen: We saw that from the pandemic that, you know, in emergencies, people can’t even function without the internet [and this] created a severe crisis in schools worldwide.

You know, it’s essential for communication, for commerce, for business, for education and also with our climate emergency. It’ll be very helpful as we adapt to more telecommuting.

Narrator: With instant gratification at our fingertips, many find it hard to believe that millions still lack adequate access to the internet. As broadband becomes more available, the problem of reaching remote and rural areas only continues to grow.

Freny Cooper: A study by BroadbandNow in 2020 estimated that 42 million Americans do not have access to the internet. Especially in rural areas, internet service might be upwards of $100 a month and not everyone can afford that.

Andrew Brickweg: Today’s digital world can really highlight the challenges of living without internet in a rural area. For example, if you need to apply for a job, most jobs you have to apply for on your computer online. If you don’t have adequate internet, you can’t deposit your checks on your mobile app. You have to go to the bank. If you go camping, even the campgrounds have Wi-Fi. So these small things can make a big difference in people’s lives.

Narrator: Challenging the foundations of social and economic norms around the world, the COVID 19 pandemic showed the world why it’s critical to have access to dependable internet connectivity.

Laura Schaub: The COVID 19 pandemic has really shone a light on how much we have grown to depend on the internet over the last 30 years. What was once a luxury is now a necessity, and people who can’t yet get reliable internet are feeling intense frustration. At Etheric Networks our goal is to provide robust, reliable internet to everyone, regardless of where they live.

Narrator: While sections of society who are already connected adopt newer technologies, groups with traditionally lower rates for internet and computer usage continue to lag far behind.

Andrew Brickweg: The digital divide really, I think, is defined by the physical and social isolation that it causes for those who don’t have adequate coverage. When you look at income levels, if you’re in a rural area and you’re very wealthy and you own a home on a mountain top, you’ll figure out a way to get internet for you and your family. But people in rural areas have little, or no choices.

Freny Cooper: The reason why large carriers can’t connect everyone is they’re not motivated to go to rural areas where it’s less densely populated. It doesn’t makes financial sense for anyone to extend fiber to those rural areas.

Narrator: Working with government communities and private entities to deliver gigabit speeds where legacy providers can’t Etheric Networks is on a mission to bring good broadband to more than 60,000 locations in California.

Alexander Hagen: I started Etheric Networks in 2003 to give people choice. DSL had a lot of problems with encapsulating packets, which means that people couldn’t use VPNs very well with DSL, and the whole telecom structure is extremely bureaucratic. The development of the internet with ethernet, such as the name Etheric Networks, is a very clean protocol and it allows standards, and it allows individual people to form up and start organizing networks.

In the beginning, we actually rated as the fastest ISP in the world on DSL Reports, and  we will be the fastest ISP in the world for upload later this year.

Andrew Brickweg:  In California, much of our state is defined by rugged terrain and hard to reach areas. We know we can deliver service to these hard to reach areas because we’ve been doing it for 18 years.

Narrator: Backed by private fiber, emergency power solutions and rapid deployment field technicians, fixed-wireless provides a trusted connection that is designed to stay up even when the power goes down.

Alexander Hagen:  Photons, when they’re traveling with a lot of energy, are light, and as the energy slows, they turn into waves. So fixed-wireless is similar to fiber, except you’re moving through free space. It’s actually slightly faster than fiber because fiber reduces the speed of the photons because of the sheathing and the glass. Whereas the air slows it down less. We’re talking about 180 miles per milisecond…maybe 170 with fixed-wireless and 140 with fiber.

Laura Schaub: The coolest thing about fixed wireless is its flexibility, it has a small footprint and reaches a wide area. Etheric Network specializes in bringing internet to hard to reach areas, particularly rural areas, using a combination of dark fiber, fixed-wireless towers and spectrum. Our engineers excel at creating solutions to reach the most remote areas. And then once installed, we monitor those from our offices so that our field technicians would know exactly what’s going on at any one time, and can make repairs and updates quickly.

Narrator: A fixed wireless network built with redundancy and reliability in mind has the potential to outperform legacy connections time and time again.

Alexander Hagen:  The future of internet is going to be very important to be able to get extremely high speeds everywhere without generating huge amounts of pollution in the process. And that’s where fixed-wireless really fits in. We can equip our transmitter stations with solar. We can not only transmit without any carbon footprint, we can also recharge our vehicles. And then at the community level, it could be operated by the local municipality. Other cases, it could be operated by private operators and/or owned by private operators. There’s a hybrid ownership model that will be emerging and we have to be competitive globally. The United States is lagging behind the other industrial countries in broadband deployment.

The Cost of Fixed-Wireless

Jun 29, 2021

The question most people have about Etheric Networks service is, “Why does it cost more than Comcast or any other big provider?” The short answer is, because we provide a custom level of service that differs from Comcast in many ways. We’re like a microbrew or artisan bakery. A sports car, not a minivan. Customers pay more for these kinds of products and services for three main reasons. Location, quality, and loyalty.

Location 

The major issue big ISPs have with delivering fiber is location. Fiber goes in the ground and it’s expensive to put there. If you live in an urban area with streets designed for connectivity, the cost is affordable. If you live in a hard to reach or remote area, the cost goes up and it becomes a question of accounting. In rural areas with low population density, it doesn’t make sense to tear up the ground for fiber. Big ISPs have invested billions in cable and fiber over decades, to venture into specialized services like fixed-wireless would not be profitable. 

We’ve built a hybrid network to make this possible. It’s a private custom engineered network with connections between fixed-wireless towers, dark fiber, and datacenters. A finely tuned system operating faster and more efficiently than one any large ISP could build or maintain for a reasonable cost. 

More than megabits

Big ISPs provide lots of megabits for low cost, but the quality varies. That’s the trade off for big bandwidth. Speed and reliability are affected by other factors like number of hops, latency, and jitter. A private 10 megabit well engineered symmetrical fixed-wireless connection will deliver a better experience than a 100 megabit download / variable upload connection from a big ISP. Comcast can’t offer private high-speed connections like that because they don’t have the infrastructure. For gamers, livestreamers, and businesses that rely on quality high-speed coms, a low latency, low jitter connection is critical. 

 

Quality

In the past, hard to reach and rural areas were left with few choices. DSL and satellite were the only options and they can’t provide adequate bandwidth for the cost. Fixed-wireless technology is an affordable way to deliver internet to these areas. However, Etheric can’t rely on one technology to provide reliable connectivity. Our network is a custom built hybrid that navigates between challenging areas and the urban datacenters that connect to the rest of the world. 

Our network is a custom built hybrid that navigates between challenging areas and the urban datacenters that connect to the rest of the world. 

Screenshot of NASDAQ fixed-wireless services page. Note the lower latency offered.

NASDAQ webpage

Stock brokers use private fixed-wireless connections because they are faster than fiber and milliseconds equal millions in their world. NASDAQ had to add a minimum latency rule to level the playing field because of the custom engineering possible. Firms would have an unfair advantage from a faster connection if not regulated. Distance, tech, and engineering all count. 

Loyalty

Etheric is a locally owned and operated business. We were founded to offer choice where there wasn’t any. Many of our towers are co-owned with customers. We work with communities to build infrastructure together. As a small business we have the flexibility to do that. This builds brand loyalty that helps us grow and do more for our customers. 

Pioneers 

It’s always more expensive for pioneers. Anyone connected to a fixed-wireless service is a pioneer in that sense. It’s bleeding edge technology. That’s cool.., but costly. Every new connection makes the tech more common which helps drive the cost down. 

A spectrum of possibility

Recent days have shed light on how important hybrid network solutions are. Rural and hard to reach areas cannot rely on outdated infrastructure in emergency situations. Federal funding has been allocated at an unprecedented rate to help bridge the digital divide. Etheric has a mission to connect rural California and we’re determined to get it done faster than asked. It’s a mammoth task for a small business. As we scale up for the challenge, each community we reach will be faced with choices to make. We’re going to build this together. 

Etheric Welcomes Cliff Beek

May 14, 2021

Cliff Beek

Etheric Networks warmly welcomes global communications executive Cliff Beek to its board of directors.

Cliff is an accomplished executive with expertise in managing equity-backed companies, with 25-plus years of progressive experience providing leadership and strategic direction to high growth technology organizations, their boards of directors and senior management. Cliff’s expertise will guide Etheric through a significant expansion of its network operations into Northern California over the next six years.

In late 2020 Etheric was a big winner in the 2020 RDOF auction, and will receive nearly $250M over the next 10 years to provide broadband to underserved communities in Northern California. This expansion, compromising 251 Census Block Groups across 25 counties, will position the company as a key broadband provider in the state. Etheric’s hybrid network, comprised of dark fiber, fixed wireless and licensed spectrum, will also serve numerous adjacent communities in addition to the unserved areas designated in the RDOF award.

Alexander Hagen, Etheric’s founder and CEO said: “Cliff’s extensive expertise in global telecom, broadband and satellite markets will be invaluable to Etheric as we scale to be one of the largest broadband providers in California and beyond. His understanding of both the players and game adds considerable bench strength to our board, and we are delighted to welcome him.”

In addition to his role advising Etheric, Cliff serves as CEO and President of Cloud Constellation Corporation, a Los Angeles CA based company that is developing the first global satellite data security platform for governments and financial institutions.

Cliff earned an MBA from Wharton School, University of Pennsylvania, and a BA from The George Washington University.

Etheric Networks Secures CBRS Spectrum for Fixed Wireless in Multiple California Counties

Nov 6, 2020

Expanded service in California will serve rural and underserved communities in eleven counties, including Monterey, San Benito and the north-eastern Sierras

SAN MATEO, CA, UNITED STATES, October 29, 2020 /EINPresswire.com/ — Etheric Networks, the leading provider of wireless internet service in the Bay Area, today announced it has secured spectrum through the Federal Communications Commission (FCC) auction for licenses in the shared Citizens Broadband Radio Service (CBRS) band. These licenses are in the counties of Alpine, Colusa, Inyo, Lassen, Modoc, Mono, Monterey, Plumas, San Benito, Siskiyou & Trinity.

Alexander Hagen, CEO, Etheric Networks, said: “The significance of the 2020 CBRS auction cannot be understated. It is one of the first spectrum auctions to allow bids at a county level, instead of an entire metropolitan area. This change opens the door for smaller operators to add licensed spectrum that is tailored to their coverage areas.”

The CBRS spectrum is used in fixed wireless applications. Fixed wireless delivers high-speed, reliable and secure broadband with speeds up to 250 Mbps. Initiatives that will roll out from Etheric’s successful bids include:
– Expanding Etheric’s southern network border along its existing dark fiber backbone.
This will allow Etheric to provide San Benito and Monterey counties with 9/11- grade voice service over high-speed fixed wireless. The company expects to see several hundred megabits capacity per user, with a download and upload goal of 100 megabits.
– Partnering with local ISPs in remote mountainous rural regions.
Etheric has also obtained spectrum licenses in the remote counties of Alpine, Inyo, Mono, Plumas, Lassen, Modoc, Siskiyou, Trinity, and Colusa. It would like to partner with existing or help establish new local ISPs in those regions, with the goal of keeping at least 80% of the income in the community.
– More efficient use of network bandwidth.
Networks built on unlicensed spectrum must diligently coordinate and manage frequencies in order to insulate customers from varying spectrum quality. This often means budgeting extra bandwidth to maintain guaranteed service levels. With CBRS licensed spectrum all devices are registered and calibrated so they don’t interfere with each other.

Access to the CBRS band will change the fixed wireless industry in several ways. Small internet service providers can now offer roaming services to cellular operators, and potentially trade permissions for priority license use with each other. It’s also likely that co-ops will form amongst CBRS license holders to address the back end for cellular roaming data.

Additional benefits of using CBRS spectrum:
– The 3.5 GHz band will be open to anyone
The FCC will make CBRS commercially available to pretty much everyone, not just large mobile operators. This means non-traditional mobile operators will likely bring new products to market for home and business broadband.
– Better indoor and outdoor cellular signal
A private LTE network on the CBRS band could effectively be used in place of or in conjunction with Wi-Fi. It can also address existing cellular coverage gaps in large or spread out facilities such as commercial office parks, skyscrapers, manufacturing plants, hotels and hospitals.
– Greater network security
Wi-Fi is widely considered a non-secure, or easily hackable, platform. CBRS systems will have restricted access based on SIM cards and have configurable network topologies, so IT can use best practices in cybersecurity design.